Kindness Contagion

AN AFRICAN RESPONSE TO Covid-19

Be part of the KINDNESS CONTAGION

 – Donate to the cause of artist relief
 – Register to stay in touch
– Share the message #SpreadKindnessAfrica
– Visit our social media pages
 – Send a postcard to your friends

This licence lets others remix, adapt, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to licence their works on the same terms.

Africa has released a KINDNESS CONTAGION.
Help spread it!

A consortium of top African artists have created a song and music video rooted in African values of friendship, generosity, sharing and togetherness. Every artist recorded their music and video content independently from where they are around the world, offering a truly pan-African message to the rest of the planet around the COVID-19 pandemic, not focussing on hygiene or social distancing – instead, a call to action for all to heal the world together based on our common humanity.

ARTISTS

Composers/producers

WHAT IS A KINDNESS CONTAGION?

As far as we can tell, the term “Kindness Contagion” first arose in an article in Scientific American less than four years ago.

In the Stanford University study quoted there, participants who believed others were generous became more generous themselves. They wrote friendlier and more supportive project notes than those who watched others behave greedily.    

In short, human beings love to imitate one another’s actions and their underlying spirit, yes, even when it’s positive. And so well before the COVID-19 pandemic, one powerful solution to the mystery of our future had already been developing. Now its time has come.  

When the United Nations asked at the beginning of April for messages promoting a Kindness Contagion, it’s not clear if they knew where the phrase originated. What they did seem to know is that life as we know it will never be the same. And this may turn out to be a very good thing, if we choose to relearn how we relate to one another.  

In Africa we have always known that a spirit of togetherness, of the collective (Ubuntu) demands we treat one another as humans. In responding to the UN’s call, we knew this, no joke: Kindness truly is contagious. And it’s a disease that is hard to recover from. So join us. If you don’t know how to deal with the way that you feel then it’s time to engage and spread a Kindness Contagion.

Share the song. Live the spirit. #SpreadKindnessAfrica

TEAM
Connie Nagiah – Communications & Media Relations
Vanessa Tloubatla – Communicatons & Media Relations
Tricia Hlongwa – Social Media Coordination
Rhulani Lehloka – Communication Analyst (UNDP)
Simone Smit – UNDP (SA) Innovation Labs
Eddie Hatitye – CEO Music in Africa Foundation
Red Cactus – Website Design
Nick Matzukis – Legal Consultant
Tumelo Masuku – Distribution Consultant
Dr. Sipho Sithole – Artist Procurement
Mpumi Phillips – Artist Procurement
Seidu Iddrisu- Artist Procurement
Kim Geere – Graphic Designer
Jamilla Jacobs – Administration
Lerato Madisa – Team Coordination and Communication
Michael Lee – Executive Producer
Beth Arendse – Executive Producer
Freddy Arendse – Executive Producer 

SONG
Gabi Le Roux – Music Production and Arrangement
RJ Benjamin – Composer
Michael Lee – Lyrics

Additional Composition and/or Lyrics by Elida Almeida, Didier Awadi, Jah Baba, Buhlebendalo, Gasmillah, Gabi Le Roux, Pops Mohamed, Tu Nokwe, Orezi, Christine Salem, Suzziah, Xixel, Marcus Wyatt. 

VIDEO
Shot by the artists and unnamed collaborators from across Africa.
D
irected and edited by Michael Lee
Additional editing by Gabi Le Roux
Online editing by Yoav Dagan
Motion graphics by KN Studios
Original artworks provided by UNDP (artists to be listed)
Stock footage from StoryBlocks

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media@kindnesscontagion.africa

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**Disclaimer**

The Kindness Contagion project creates a platform for a diverse range of organisations, artists and partners to collaborate to a shared end of spreading a message of kindness as an African response to the COVID19 pandemic and driving a funding campaign to benefit artists affected by the pandemic. The views expressed and/or held by individual partner organisations do not necessarily reflect the official policy, position and/or opinion of the Human Innovation Project and the SA Creative Industries Incubator. 

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Also be the FIRST to know when the video drops! We thank you from the bottom of our hearts for your support during this time, and looking forward to enjoying the celebration when we can get back to our new normal.

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